Audience and Mode of Address

Each magazine needs a specific audience which are heavily subsidized by advertising

many magazines are aimed at similar audience because that 'demographic' is lucrative for advertisers. E.g. teen magazines- Bliss, More, Cosmogirl. Titles within a certain sector of the market may be very similar, but each will have unique selling point.

Every media product is put together with some idea of the audience which it is aimed at, the concept of audience is at the heart of all media products. Media audiences can be defined and approached in a number of ways. The best way to define a target audience is by describing it in terms of a suitable genre or product, a new product may be described as appealing to soap watchers if newspaper readers and immediately it is possible to imagine the type of audience being targeted. The audiences are categorised in terms of size, for instance big foot ball matches can be seen as niche programming whereas Hollyoaks has a mass audience. 

Demographics - The consumer is categorised in terms of concrete variables such as age, class gender, geographical area ect.

Psychographics- The consumer is categorised in terms of their needs and desires such as those who aspire to a richer lifestyle or those who want to make the world a better place.